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What Indian media says about us

Which 2019

The Economic Times, September 2020

“Emma Mattress to invest €100 million in the Indian and Asia-Pacific markets.”

Mumbai: German mattress brand Emma said it is considering investing €100 million in the Indian and Asia-Pacific markets to cash in on the rising demand for bed-in-a-box products.

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Hindustan Times, April 2019

“Emma Mattress: Ray of hope in dark times”

Emma Mattress has announced their partnership with popular NGO Goonj to launch the ‘Emma’s for Everyone’ campaign, aimed at providing quality comfort and rest to as many deserving individuals as possible.

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Business Standard, April 2020

“Best mattress brand in India, Emma Mattress, joins forces with Goonj to tackle the COVID-19 crisis.”

It’s heartening to see a relatively unknown company in India, like Emma Mattress, step-up, take matters into its own hands and play its part, it’s high time the rest of us also step up and do our part.

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The Better India, June 2020

“Emma Mattress is Helping Hospitals Battle COVID-19. And You Can Join Too.”

Lakhs of Indians are struggling in these unstable times. But it is heartening to see so many come forward to make a difference – either through financial support or the distribution of necessities. Here’s how you too can lend a hand!

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Live Mint, April 2020

“Emma Mattress x Goonj: Time to lend your support for a worthy cause.”

With Covid-19 shaking our very existence, organisations like Goonj might find themselves in the soup, especially when it comes to financial aid. Emma Mattress has decided to step in and help the NGO to fulfill its goals. Read on to know more about this collaboration.

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What International media says about us

Bloomberg (Germany), April 2020

“Another milestone in the transformation process: Emma becomes part of Haniel Group”

Haniel acquires 50.1% of Europe's fastest-growing bed-in-a-box brand

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Which 2019

Business News (Australia),October 2020

“Sleeping giant refuses to hit snooze on Aussie Expansion”

Online purchase is skyrocketed in 2020 with electronic and department stores top of the list, but there is another sector creeping up the ranks that's a little closer to home.

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Retail and Leisure International (UK), August 2020

“Revenue jumps by 120 per cent for Emma – The Sleep Company.”

In the UK, the Frankfurt-based D2C brand achieved a turnover of 44.3 million euros in H1. The figures demonstrate that Emma’s recent strategy has paid off.

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Pulse 2.0 (USA), April 2020

“Haniel Buys A Major Stake In Emma.”

“With Emma, we are very pleased to have won a young, innovative and at the same time fast-growing company with many unique selling propositions for the further transformation of our portfolio,” said Haniel CEO Thomas Schmidt.

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Retail Gazette (UK), February 2020

“Emma Mattress annual sales skyrockets 86%”

Emma Mattress has completed its second financial year of profitability in 2019 with a record €150 million (£125 million) in sales, up 86 per cent year-on-year. This compares to Casper, regarded as the closest competitor, where revenue growth in 2019 was estimated to be 20 per cent.

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